PRODUCT SYSTEM NEXUS


 

A product is not just a product- all products sit at the centre of a web of interconnected systems. The existence of a product affects ALL of those systems, the creation of a new product for a new purpose changes, disrupts, damages or improves all systems of -

  • thought
  • actions
  • extraction and processing
  • manufacture
  • families
  • individuals
  • jobs
  • energy production and consumption
  • industries large and small
  • economies
  • societal needs
  • transportation
  • disposal
  • recycling
  • ecosystems
  • environments
  • results
  • history
  • perception
  • need
  • fashion
  • effect 
  • balance and compromise
  • power
  • ethics
  • morality
  • efficiency
  • sustainability
  • narrative
  • prediction
  • manipulation
  • wealth
  • quality

The introduction of a product will change everything connected to it to a greater or lesser degree. It will never have no effect whatsoever. These changes might be disruptive in a number of ways to individuals, groups, societies, nations and the world. Many of these changes may be predictable but many more unintended. 

To predict the disruptive changes brought by new technology and products most accurately (or least inaccurately) it is necessary to understand not what the product can do but to understand instead the HUMANS that will be using the product and the HUMANS that it will affect.

The human at the centre of design is the part of the equation that is most variable in any system that has new technology introduced into it.  Disruption will express itself in -

  • Behavioural Change
  • Cognitive Change
  • Environmental
  • Relationships and balance within a system
  • Redirection of flow within systems
  • Economic change
  • change in medium
  • geographical change