ITERATING - DEVELOPING AND EVOLVING

• From the first moment to the last work constantly with the actual people you are designing for - find out what they need and develop ideas with models, sketches, and conversations to create working solutions WITH them
  
• Start by making rough and ready models right from the start to test your ideas in situ, with the users
  
• Combine ideas and concepts from other places to create new solutions
  
• Regularly switch focus between minute technical detail and the BIGGER picture
  
• Explore alternative solutions
  
• Develop and improve ideas step by step
  
• Learn from experiments and failures
  
• Take risks
  
• Be comfortable seeking failure as a tool for learning and development
  
• "Mistakes are portals to discovery."  - James Joyce
  
• "Fail bigger." - IDEO 
  
• Vary approaches, try different techniques, gain new skills
  
• Alter the direction of to cover all bases
  
• Don't fall in love with ideas: avoid design fixation
  
• Record everything you discover or create and do it as quickly and economically as possible
  
• Constantly seek new information, new technology, and experts to help develop design thinking
  
• Use feedback from the client, stakeholders, other designers, teams, and experts  
  
• Keep repeating the process
  
• Engineers refer to iterative design as a 'recursive' function: one that eventually gets results by repeating a process over and over again
  
  

Tools for Iteration